For lots of you reading this ‘slow Fashion’ may be a new concept. Most of the fashion industry is face paced; from the design stage to mass production, garments have a fast turn around so they can be sold at a low cost. This, and trends that come and go with each season encourage buyers to over consume. ‘Slow fashion,’ is a term that was conceived in 2008 by sustainable design consultant Kate Fletcher, she wanted to not just look at how environmentally friendly a single item of clothing is, but she also wanted to address the speed of the whole fashion cycle.
If you follow me over on Instagram you will have already noticed me sharing some big love for the independent label Muny who do ‘slow fashion’ incredibly well. They make beautiful handcrafted clothes for children and women, and also have a range of accessories. Designed in Brooklyn, NY, all the clothes are made from natural fabrics, and are made using wood block printing, handloom weaving, and hand dyeing.
Bailey has been wearing their wonderful clothes all Summer, and each piece she wears is beautifully made, and super soft. Having made clothes for my daughter myself, I know what’s involved to get a well-crafted finish and you can really tell that someone has taken their time with these garments – they have been made with a lot of love and attention.
As well as the hand-woven and hand-printed fabrics being incredibly aesthetic, these techniques also make all the clothes really environmentally friendly, as they use little to no electricity to make them.
By using these traditional techniques Muny is also helping support groups of rural artisans. These makers have such wonderful knowledge and skill and it’s brilliant that Muny can work alongside these makers, keeping these ancient techniques alive.
To me, ‘slow fashion’ is about being as mindful as possible when I shop for the clothes I wear. Trying to choose items that have little impact on the environment is difficult to do unless they are clearly labelled ‘Fair Trade’, or the label informs you of how the item has been made. What you can do though (and what I try to do with each purchase) is choose items that I will be able to wear time and time again, making sure I wear stuff out. Plus of course second hand and vintage is also a good eco option.
Thinking about the longevity of a piece of clothing when buy something for myself is relatively easy to do, but when buying for a growing child who seems to get bigger by the week, it’s a much harder task. For my daughter I always look for dresses that she’ll be able to wear as tunics later (or a long top), and the Yellow Plaid Dress, and the Ikat Shirtdress are such elegant and simple shapes that next year, and maybe even the year after, Bailey will still be able to wear them.
It seems to me that consumers are becoming more conscious about what they buy, and how something is made, and are asking the important questions like “How can this piece of clothing be made at such a low cost?”, and “Do I really need these many tops?”. By encouraging buyers to buy timeless pieces, that are well made and will last for years to come we will gradually break the fast paced, trend led fashion cycle.
If you would like to buy something for your little one, or perhaps something for yourself, or some beautiful bedlinen, Muny currently are offering 40% off on ss2016 with the code ‘munylove‘. This offer is only available till August 22nd, so don’t be too slow about it 😉 The code is applicable on all 2016 items and not on sale items. You can have a look here.